At a glance
| Aspect | VozRadar | Profound |
|---|---|---|
| Built for | VozRadarBrands and agencies that compete in specific countries, especially in Latin America | ProfoundEnterprise marketing teams |
| Answer surfaces | VozRadarOpenAI’s models with web search (the models behind ChatGPT) through OpenAI’s API, Gemini with Google Search grounding, Perplexity’s API, Claude with web search through Anthropic’s API on Growth and Agency plans, and Google AI Mode and AI Overviews captured from Google’s own results pages | ProfoundChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Microsoft Copilot, Claude, DeepSeek and Exa on Enterprise; ChatGPT, Gemini and AI Overviews on the free trial |
| Countries and languages | VozRadarEach market is a country plus a language variant, such as Spanish for Mexico; prompts are discovered in that market’s own language | Profound30+ languages and 150+ regions; region and language set per prompt |
| Acting on findings | VozRadarPrioritized fixes with the evidence attached, as a content brief or a prompt for a coding agent; you review and ship the change | ProfoundAI agents that write, rewrite and publish content; a FactCheck agent drafts corrections |
| Proving impact | VozRadarExperiment Ledger: a baseline, a ship date and an observation window for every change | ProfoundTrack how visibility moves after you publish |
| Pricing | VozRadarFree one-off scan, then $49, $149 or $399 a month (planned prices; VozRadar is in prelaunch with a waitlist) | Profound7-day free trial with 50 prompts, 1 language and 1 region; Enterprise at custom pricing |
Where Profound is strong
Profound covers a long list of answer engines, including Copilot, Claude and DeepSeek, across 30+ languages and 150+ regions, with region and language set per prompt. It analyzes citations and sources and benchmarks you against competitors. Beyond measurement, its agents can write, rewrite and publish content for you. It is built for enterprise marketing teams and priced for them, with custom Enterprise contracts.
Where VozRadar is different
Depth in one market at a time. VozRadar starts from the questions buyers in a specific country actually ask, in their own language variant. Mexican Spanish is not treated as a translation of an English keyword list.
Evidence you can check. Every answer is stored with the surface, market, location and time that produced it. Rates are reported as probabilities with sample sizes, not as fixed rankings.
Proof, not just movement. Each recommended change can become an experiment with a baseline, a ship date and an observation window, so “did it work?” gets a recorded answer.
You stay in control of your site. VozRadar writes the brief or the coding-agent prompt; you review and ship it. It never publishes to your site.
Prices you can see. Plans start with a free scan, and paid plans are planned at $49 to $399 a month.
Which one fits you
Choose Profound if you are a large enterprise that wants wide engine and region coverage plus content agents in one contract. Choose VozRadar if you compete in specific Latin American markets, want to know which local questions and sources decide the answer, and need to show that each fix moved the result.
See how AI sees your brand.
Start with one market. Expand when you're ready.