What is GEO (generative engine optimization)?
A plain definition of GEO, where the term comes from, how it differs from SEO, and what it means to be mentioned, recommended or cited in an AI answer.
How to get your brand into AI answers
The levers that make an assistant more likely to name your brand: the sources it retrieves, consistent brand facts, pages that answer buyer questions, crawler access, and a way to measure the result.
How to measure AI search visibility
Prompts, repeated runs, mention and recommendation rates with sample sizes, surfaces and markets, and how to tell a real change from noise.
Why AI answers differ by country and language
Local questions, local sources, the location of the search and the language variant all change which brands an AI assistant names. Why a translated keyword list misses it, and what to do instead.
What is llms.txt, and does it help?
Who proposed llms.txt, what the format looks like, how it relates to robots.txt and sitemaps, and what providers have and have not documented about using it.
Strategy Library
Prefer a step-by-step version? The Strategy Library turns these guides into plays you can run this week, each ending in the VozRadar feature that runs it. Browse the Strategy Library
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